With nothing to start from, the first step was defining structure and goals with the client. What does the user need to feel, and what do we want them to do? Conversion was the answer to both. From there I prototyped multiple layout concepts in Figma, each one focused on moving users through a fast, clear narrative toward one action. Scrollimation with GSAP, looping video and bold CTAs gave the experience the same rhythm as Slice Media's social content. Every section earned its place by pushing the user one step further. Animations were custom built to add engagement without hurting load times. I used simple live user testing to fine-tune content hierarchy, checking that what felt right in the design actually worked in practice. Responsive behavior across screen sizes was part of the process throughout, not an afterthought. The collaboration is ongoing. Based on how the site performs and how the business grows, we touch base occasionally revisit what users need to feel at each stage. Recent additions include user stories to build credibility for first-time visitors, and a video landing page that walks new leads through the owner's working method before they book a call. The goal stays the same, get the right people to take action, but how we get them there keeps evolving.